Amazon is the undisputed leader in the global smart speaker market with 10.4 million shipments during the July-September period. Data gathered by Strategy Analytics shows Google came in second place with 8.1 million shipments for the period while Baidu is third with 5.4 million.
Alibaba managed a respectable 4.3 million shipments while Apple was the fastest grower, increasing its shipments by 92% compared to 2020 and reaching 4 million units. Xiaomi rounds out the top-six ranking with 2 million smart speaker shipments. A total of 39.3 million smart speakers were shipped through three quarters in 2021 which is a 10% increase compared to 2020.
|Company||Q3 2021 Shipments
|Q3 2020 Shipments
Amazon holds over a quarter of the market with its 26.4% share while Google is now standing at 20.5% which is up from 19.1% in Q3 2020. Baidu is the third leading brand by market share with 13.6%, Alibaba (10.8%), Apple (10.2%) and Xiaomi (5.1%) are next in line. Strategy Analytics named Google’s Nest Mini the best-selling smart speaker of 2021. Apple’s HomePod Mini and Amazon’s fourth-generation Echo Dot are the other top sellers.